{"id":56991,"date":"2023-03-29T15:03:41","date_gmt":"2023-03-29T13:03:41","guid":{"rendered":"https:\/\/buletin.de\/bucuresti\/?p=56991"},"modified":"2023-03-29T15:03:43","modified_gmt":"2023-03-29T13:03:43","slug":"regulament-strict-pentru-publicitate-stradala-in-sectorul-6-toti-comerciantii-trebuie-sa-se-conformeze-pana-la-final-de-an","status":"publish","type":"post","link":"https:\/\/buletin.de\/bucuresti\/regulament-strict-pentru-publicitate-stradala-in-sectorul-6-toti-comerciantii-trebuie-sa-se-conformeze-pana-la-final-de-an\/","title":{"rendered":"Regulament strict pentru publicitate stradal\u0103 \u00een Sectorul 6. To\u021bi comercian\u021bii trebuie s\u0103 se conformeze p\u00e2n\u0103 la final de an"},"content":{"rendered":"\n<p><strong><strong>Consilierii locali din Sectorul 6 au adoptat mar\u021bi, 28 martie, o hot\u0103r\u00e2re prin care reglementeaz\u0103 practicile de publicitate, reclam\u0103 \u0219i afi\u0219aj din sector. Reclamele vor fi scrise doar cu litere albe, cu dou\u0103 tipuri de font, iar pentru fundal e acceptat\u0103 doar o singur\u0103 culoare. Bannerele vor avea dimensiuni reduse iar afi\u0219ajul din vitrine nu mai poate acoperi mai mult de un sfert din acestea. To\u021bi agen\u021bii economici care nu respect\u0103 normele impuse de noul regulament trebuie s\u0103 se conformeze p\u00e2n\u0103 cel t\u00e2rziu 31 decembrie 2023. <\/strong><\/strong><\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><em>Prin acest nou regulament ne-am propus s\u0103 d\u0103m un aspect mai pl\u0103cut p\u0103r\u021bii de vest a ora\u0219ului nostru \u0219i vom lupta cu: 1. Dimensiunile exagerate; 2. Excesul de informa\u021bii; 3. Grafica neglijent\u0103.Tot ce vine la autorizare \u00een Sectorul 6 va trebui s\u0103 respecte aceste reguli. Agen\u021bii comerciali care au magazine, restaurante, farmacii, shaormerii etc. au suficient timp, p\u00e2n\u0103 la finalul anului, s\u0103 se conformeze. Avem nevoie de un ora\u0219 echilibrat vizual<\/em>. <\/p><cite>a declarat Ciprian Ciucu, primarul Sectorului 6 <\/cite><\/blockquote>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"834\" height=\"648\" data-id=\"56992\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11.jpeg\" alt=\"\" class=\"wp-image-56992 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11.jpeg 834w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-300x233.jpeg 300w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-768x597.jpeg 768w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-550x427.jpeg 550w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-644x500.jpeg 644w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-600x466.jpeg 600w\" sizes=\"(max-width: 834px) 100vw, 834px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"829\" height=\"617\" data-id=\"56993\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-1.jpeg\" alt=\"\" class=\"wp-image-56993 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-1.jpeg 829w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-1-300x223.jpeg 300w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-1-768x572.jpeg 768w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-1-550x409.jpeg 550w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-1-672x500.jpeg 672w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.11-1-600x447.jpeg 600w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"829\" height=\"676\" data-id=\"56994\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12.jpeg\" alt=\"\" class=\"wp-image-56994 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12.jpeg 829w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-300x245.jpeg 300w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-768x626.jpeg 768w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-550x448.jpeg 550w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-613x500.jpeg 613w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-600x489.jpeg 600w\" sizes=\"(max-width: 829px) 100vw, 829px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"831\" height=\"670\" data-id=\"56995\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-1.jpeg\" alt=\"\" class=\"wp-image-56995 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-1.jpeg 831w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-1-300x242.jpeg 300w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-1-768x619.jpeg 768w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-1-550x443.jpeg 550w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-1-620x500.jpeg 620w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.12-1-600x484.jpeg 600w\" sizes=\"(max-width: 831px) 100vw, 831px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"825\" height=\"636\" data-id=\"56996\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.13.jpeg\" alt=\"\" class=\"wp-image-56996 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.13.jpeg 825w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.13-300x231.jpeg 300w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.13-768x592.jpeg 768w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.13-550x424.jpeg 550w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.13-649x500.jpeg 649w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.13-600x463.jpeg 600w\" sizes=\"(max-width: 825px) 100vw, 825px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"383\" data-id=\"56997\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-900x383.jpeg\" alt=\"\" class=\"wp-image-56997 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-900x383.jpeg 900w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-300x128.jpeg 300w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-768x326.jpeg 768w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-1536x653.jpeg 1536w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-1060x451.jpeg 1060w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-550x234.jpeg 550w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-1176x500.jpeg 1176w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16-600x255.jpeg 600w, https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16.jpeg 1600w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/><\/figure>\n<figcaption class=\"blocks-gallery-caption\">Exemple de agen\u021bi economici care \u00een momentul actual nu respect\u0103 prevederile noului regulament. Surs\u0103 Foto: Prim\u0103ria Sectorului 6<\/figcaption><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Practic, regulamentul aprobat de Consiliul Local Sector 6 stabile\u0219te at\u00e2t condi\u021biile tehnice de amplasare a firmelor, c\u00e2t \u0219i designul acestora, m\u0103rimea, culorile folosite, forma literelor, dup\u0103 cum urmeaz\u0103:&nbsp;<\/p>\n\n\n\n<ul class=\"has-background wp-block-list\" style=\"background-color:#fae9b9\"><li>Inscrip\u021bionarea pe vitrin\u0103 nu poate ocupa mai mult de 25% din suprafa\u021ba vitrinei. Inscrip\u021bionarea se face cu autocolant alb pentru: afi\u0219area orarului, denumire, promo\u021bii temporare.<\/li><li>Firmele publicitare trebuie s\u0103 aib\u0103 doar un element grafic mare (denumirea) \u0219i unul sau mai multe elemente grafice mici (slogan, contact\u2026).<\/li><li>Culoarea. Se impune folosirea culorii alb pentru text, \u00een combina\u021bie cu culoarea de brand pentru fundal. Op\u021bional, o culoare secundar\u0103 pentru accente.<\/li><li>Textul \u0219i fontul. Se accept\u0103 maximum dou\u0103 tipuri de liter\u0103 (fonturi), dar nu combinate \u00een acela\u0219i cuv\u00e2nt. Nu se accept\u0103 fonturi deformate, litere scrise cu majuscul\u0103, care sunt greu de citit.<\/li><li>Panourile publicitare tip ecran TV nu vor con\u021bine culori \u0219i forme specifice semnaliz\u0103rii rutiere, nu pot fi dotate cu echipamente audio, iar pe timpul nop\u021bii trebuie s\u0103-\u0219i reduc\u0103 intensitatea luminoas\u0103 cu 35%.<\/li><li>Sistemele publicitare amplasate pe terasele imobilelor vor avea maximum 3 metri (dac\u0103 fa\u021bada construc\u021biei suport e mai mic\u0103 de 15 metri), respectiv vor fi de maximum 1\/5 din \u00een\u0103l\u021bimea fa\u021badei, dar nu mai mult de 6 metri (\u00een cazul construc\u021biilor mai \u00eenalte de 15 metri).<\/li><\/ul>\n\n\n\n<p>\u00centreg regulamentul de publicitate din Secoul 6 poate fi consultat <strong><a href=\"https:\/\/www.primarie6.ro\/www2\/wp-content\/uploads\/2023\/03\/4.-Anexa-1-Regulament-publicitate-pentru-site-ultima-forma.pdf\">AICI.<\/a><\/strong><\/p>\n\n\n\n<p>&nbsp;\u00cen iulie 2022, a existat o discu\u021bie cu arhitec\u021bii \u0219efi de la toate sectoarele, urbani\u0219ti, consilieri, reprezentan\u021bi ai administra\u021biei publice din Bucure\u0219ti pe tema redact\u0103rii unui regulament de publicitat la nivelul Capitalei. <\/p>\n\n\n\n<p><strong>Surs\u0103 Cover:<\/strong> Prim\u0103ria Sectorului 6<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Consilierii locali din Sectorul 6 au adoptat mar\u021bi, 28 martie, o hot\u0103r\u00e2re prin care reglementeaz\u0103 practicile de publicitate, reclam\u0103 \u0219i afi\u0219aj din sector. Reclamele vor fi scrise doar cu litere albe, cu dou\u0103 tipuri de font, iar pentru fundal e acceptat\u0103 doar o singur\u0103 culoare. Bannerele vor avea dimensiuni reduse iar afi\u0219ajul din vitrine nu [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":56997,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[24],"tags":[],"ppma_author":[22576],"class_list":["post-56991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-primarie"],"acf":[],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Regulament strict pentru publicitate stradal\u0103 \u00een Sectorul 6. To\u021bi comercian\u021bii trebuie s\u0103 se conformeze p\u00e2n\u0103 la final de an - Buletin de Bucure\u0219ti<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buletin.de\/bucuresti\/regulament-strict-pentru-publicitate-stradala-in-sectorul-6-toti-comerciantii-trebuie-sa-se-conformeze-pana-la-final-de-an\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Regulament strict pentru publicitate stradal\u0103 \u00een Sectorul 6. To\u021bi comercian\u021bii trebuie s\u0103 se conformeze p\u00e2n\u0103 la final de an\" \/>\n<meta property=\"og:description\" content=\"Consilierii locali din Sectorul 6 au adoptat mar\u021bi, 28 martie, o hot\u0103r\u00e2re prin care reglementeaz\u0103 practicile de publicitate, reclam\u0103 \u0219i afi\u0219aj din sector. Reclamele vor fi scrise doar cu litere albe, cu dou\u0103 tipuri de font, iar pentru fundal e acceptat\u0103 doar o singur\u0103 culoare. Bannerele vor avea dimensiuni reduse iar afi\u0219ajul din vitrine nu [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/buletin.de\/bucuresti\/regulament-strict-pentru-publicitate-stradala-in-sectorul-6-toti-comerciantii-trebuie-sa-se-conformeze-pana-la-final-de-an\/\" \/>\n<meta property=\"og:site_name\" content=\"Buletin de Bucure\u0219ti\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/buletin.de.buc\" \/>\n<meta property=\"article:published_time\" content=\"2023-03-29T13:03:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-03-29T13:03:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/WhatsApp-Image-2023-03-29-at-13.05.16.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"680\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Florin R\u00e2\u0219teiu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Florin R\u00e2\u0219teiu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/buletin.de\\\/bucuresti\\\/regulament-strict-pentru-publicitate-stradala-in-sectorul-6-toti-comerciantii-trebuie-sa-se-conformeze-pana-la-final-de-an\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/buletin.de\\\/bucuresti\\\/regulament-strict-pentru-publicitate-stradala-in-sectorul-6-toti-comerciantii-trebuie-sa-se-conformeze-pana-la-final-de-an\\\/\"},\"author\":{\"name\":\"Florin R\u00e2\u0219teiu\",\"@id\":\"https:\\\/\\\/buletin.de\\\/bucuresti\\\/#\\\/schema\\\/person\\\/b0686d7a8b666c6afc78239777fd8a89\"},\"headline\":\"Regulament strict pentru publicitate stradal\u0103 \u00een Sectorul 6. 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