{"id":209519,"date":"2026-08-04T04:00:00","date_gmt":"2026-08-04T01:00:00","guid":{"rendered":"https:\/\/buletin.de\/bucuresti\/?p=209519"},"modified":"2026-08-04T00:15:00","modified_gmt":"2026-08-03T21:15:00","slug":"culisele-celui-mai-mare-aquapark-din-bucuresti-preturi-inghetate-din-cauza-inflatiei-si-pariul-pe-soare-pentru-a-salva-un-sezon-capricios","status":"publish","type":"post","link":"https:\/\/buletin.de\/bucuresti\/culisele-celui-mai-mare-aquapark-din-bucuresti-preturi-inghetate-din-cauza-inflatiei-si-pariul-pe-soare-pentru-a-salva-un-sezon-capricios\/","title":{"rendered":"Culisele celui mai mare aquapark din Bucure\u0219ti: pre\u021buri \u201e\u00eenghe\u021bate\u201d din cauza infla\u021biei \u0219i pariul pe soare, pentru a salva un sezon capricios"},"content":{"rendered":"\n

Parcurile acvatice de la periferia Capitalei opereaz\u0103 la limita avariei financiare. Divertiland<\/a>, complexul de peste 40 de hectare din Chiajna, cel mai mare aquapark din Bucure\u0219ti, este dependent de o fereastr\u0103 opera\u021bional\u0103 extrem de scurt\u0103 de doar 80 de zile pe an, iar \u00een 2026 administratorii au plafonat pre\u021burile de intrare pentru a nu pierde de tot clien\u021bii din pricina infla\u021biei. <\/strong><\/p>\n\n\n\n

\u00centr-o zi de week-end canicular\u0103, reu\u0219e\u0219te s\u0103 str\u00e2ng\u0103 3.000 de oameni, la o capacitate proiectat\u0103 de aproximativ 7.000 de clien\u021bi.<\/strong><\/p>\n\n\n\n

\u201eM\u0103car nu are 13 grade ca la mare<\/em>\u201d, murmur\u0103 vecinul de \u0219ezlong, mai mult pentru el, exact dup\u0103 ce o g\u0103leat\u0103 uria\u0219\u0103 s-a v\u0103rsat peste un grup static de p\u0103rin\u021bi \u0219i copii care a\u0219teptau, sub tensiune, valul artificial. Sf\u00e2r\u0219itul frazei \u00eei este acoperit de chiuituri, sub un soare arz\u0103tor de \u00eenceput de august.<\/p>\n\n\n\n

Aici, la \u201eg\u0103leata lui Tutankamon\u201d, apa este pu\u021bin mai rece dec\u00e2t \u00een restul parcului acvatic, probabil din cauza adaosului constant pentru instala\u021biile arteziene destinate copiilor sub 12 ani. La piscine, la toboganele uria\u0219e pentru adolescen\u021bi \u0219i adul\u021bi \u0219i mai ales pe \u201er\u00e2ul lene\u0219\u201d, apa este fix la temperatura optim\u0103 pentru o zi canicular\u0103 \u00een cel mai mare aquapark din Bucure\u0219ti \u0219i din Rom\u00e2nia, situat \u00een Vestul Capitalei, pe Strada Divertismentului nr. 1 din Chiajna.<\/p>\n\n\n\n

Decizia de a petrece prima zi de august la Divertiland a fost pragmatic\u0103, \u00een ecua\u021bia pu\u021binelor weekenduri cu vreme bun\u0103 care au mai r\u0103mas din acest an, dup\u0103 un concediu aferent: o cur\u0103 de soare \u0219i b\u0103l\u0103ceal\u0103 pentru imunitatea copilului, departe de aglomera\u021bia drumului spre litoral. <\/p>\n\n\n\n

\"aquapark
Pre\u021burile la cel mai mare aquapark din Bucure\u0219ti au r\u0103mas pe loc, din lips\u0103 de clien\u021bi<\/figcaption><\/figure>\n\n\n\n

Bugetul de acces pentru o familie \u00eenseamn\u0103, la cel mai mare aquapark din Bucure\u0219ti circa 240 de lei, adic\u0103 95 de lei pentru fiecare dintre cele dou\u0103 bilete de adult \u0219i 50 de lei pentru accesul copilului, \u00eentr-o zi de s\u00e2mb\u0103t\u0103.<\/a> Plus un locker care se poate \u00eenchiria separat cu 30 de lei, pentru o relaxare total\u0103.<\/p>\n\n\n\n

Ulterior, am descoperit c\u0103 managementul parcului are \u00een derulare campania \u201eRetro Summer\u201d \u0219i c\u0103 aceste tarife sunt plafonate la nivelul din anul 2019. Motivul aveam s\u0103-l descop\u0103r ulterior.<\/p>\n\n\n\n

\"\"
\u201eR\u00e2ul lene\u0219\u201d de la Divertiland. FOTO: C\u0103t\u0103lin Dosca\u0219\/BdB<\/figcaption><\/figure>\n\n\n\n

De la cozi la \u0219ezlonguri libere<\/strong><\/h2>\n\n\n\n

Am ajuns cu aproximativ 20 de minute \u00eenainte de deschidere \u0219i am g\u0103sit o coad\u0103 deja format\u0103 \u00een fa\u021ba complexului. La scurt timp, fluxul de oameni a fost eficientizat datorit\u0103 culoarului special destinat familiilor cu copii mici, cuplat \u0219i cu cel al biletelor achizi\u021bionate online.<\/strong><\/p>\n\n\n\n

Odat\u0103 trecu\u021bi de intrare, am descoperit un nivel de cur\u0103\u021benie irepro\u0219abil \u0219i o ap\u0103 extrem de limpede la toate instala\u021biile. \u00cen plus, \u00een ciuda aglomera\u021biei matinale, chiar \u0219i dup\u0103 orele pr\u00e2nzului, parcul a r\u0103mas destul de aerisit, cu \u0219ezlonguri libere ici-colo.<\/p>\n\n\n\n

\"aquapark
Coad\u0103 la intrarea \u00een cel mai mare aquapark din Bucure\u0219ti. Foto: BdB<\/figcaption><\/figure>\n\n\n\n

Cu toate c\u0103 Divertiland se afl\u0103 \u00een c\u00e2mp, la marginea Capitalei, infrastructura de acces are un plus deloc de neglijat. Dincolo de parcarea destinat\u0103 ma\u0219inilor personale, exist\u0103 10 trenuri CFR C\u0103l\u0103tori care conecteaz\u0103 zilnic Gara de Nord \u0219i Gara Basarab de o sta\u021bie amenajat\u0103 fix la intrarea \u00een parc. <\/a><\/p>\n\n\n\n

Alternativ, se poate apela \u0219i la autobuzele gratuite DivertiBus, cu plecare din sta\u021bia STB Imprimeria Na\u021bional\u0103 (zona Turbotequila – P\u0103cii), care circul\u0103 expres \u00eentre orele 9:30 \u0219i 21:00.<\/a><\/p>\n\n\n\n

Economia a 80 de zile de sezon<\/strong><\/h2>\n\n\n\n

Parcul, inaugurat \u00een 2012, depinde exclusiv de capriciile vremii, am aflat la fa\u021ba locului, \u00een urma unei discu\u021bii cu managerul general Christos Argyropoulos. \u201eFereastra opera\u021bional\u0103\u201d a Divertiland, adic\u0103 timpul c\u00e2nd se pot face bani aici, este extrem de restr\u00e2ns\u0103 \u0219i se rezum\u0103 doar la zilele \u00eensorite.<\/strong><\/p>\n\n\n\n

\u201eAst\u0103zi avem \u00een jur de 3.000 de clien\u021bi. Infla\u021bia a generat scumpiri majore \u00een toate sectoarele. Pre\u021burile au explodat \u00een retail \u0219i \u00een restul economiei. Am dorit s\u0103 p\u0103str\u0103m loca\u021bia accesibil\u0103 pentru to\u021bi clien\u021bii \u0219i am plafonat pre\u021burile. Aceasta reprezint\u0103 singura solu\u021bie viabil\u0103 pentru a atrage \u0219i men\u021bine publicul<\/em>\u201d, ne-a declarat managerul general.<\/p>\n\n\n\n

Parcul are o capacitate maxim\u0103 teoretic\u0103 de 7.000 de locuri, care este atins\u0103 rar, de obicei doar la evenimente speciale, cu arti\u0219ti invita\u021bi, sau \u00een zilele de s\u0103rb\u0103tori legale.<\/strong><\/p>\n\n\n\n

\u201eSezonul acesta a \u00eenceput bine, am \u00eenregistrat o lun\u0103 iunie excelent\u0103, probabil cea mai bun\u0103 lun\u0103 iunie din 2012 \u00eencoace. Ulterior, situa\u021bia s-a degradat abrupt din cauza vremii. Activitatea a revenit la un nivel normal abia \u00een ultima s\u0103pt\u0103m\u00e2n\u0103 din iulie. <\/em><\/p>\n\n\n\n

Ne baz\u0103m pe aproximativ 80 de zile bune. Din total, sc\u0103dem perioadele cu ploaie \u0219i momentele cu trafic sub 100 de clien\u021bi, situa\u021bii care impun \u00eenchiderea imediat\u0103 a parcului<\/strong><\/em>\u201d, mai spune managerul.<\/p>\n\n\n\n

\"\"
Divertiland la ora pr\u00e2nzului. FOTO: C\u0103t\u0103lin Dosca\u0219\/BdB<\/figcaption><\/figure>\n\n\n\n

Asta \u00een timp ce costurile de operare ale acestui colos nu sunt deloc de neglijat. \u00cen 2025, parcul a raportat la Ministerul de Finan\u021be o cifr\u0103 de afaceri de dou\u0103 milioane de euro, datorii de recuperat de 1,6 milioane de euro \u0219i un profit de doar 90.000 de euro.<\/p>\n\n\n\n

Dincolo de consumul de ap\u0103 \u0219i electricitate, siguran\u021ba \u0219i buna func\u021bionare sunt asigurate de un personal contractual, cu tot cu zona de baruri \u0219i restaurante, format din aproximativ 170 de persoane \u00een zilele de weekend.<\/p>\n\n\n\n

\u201eEchipa include personal de securitate, salvamari, casieri, hostese, angaja\u021bi la birouri, personal de marketing, barmani \u0219i buc\u0103tari<\/em>\u201d, mai spune Argyropoulos.<\/p>\n\n\n\n

Pia\u021ba \u201ede m\u00e2ncare\u201d de la Divertiland<\/strong>, cel mai mare aquapark din Bucure\u0219ti<\/h2>\n\n\n\n

Dac\u0103 la turniche\u021bi tarifele au fost \u021binute \u00een fr\u00e2u din pix, \u00een zona de food lupta este una de anduran\u021b\u0103. Spa\u021biile HORECA din parc sunt subcontractate. \u00cen timp ce managementul sus\u021bine c\u0103 a dus negocieri pentru a men\u021bine pre\u021burile la un nivel rezonabil \u00een ciuda infla\u021biei, comercian\u021bii propun tot felul de vouchere \u0219i promo\u021bii prin promoterii care \u201epiapt\u0103n\u0103\u201d \u0219ezlongurile. <\/p>\n\n\n\n

Realitatea din teren arat\u0103 \u00eens\u0103 un sistem ce pariaz\u0103 total pe clien\u021bii captivi.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Calcul\u00e2nd masa de pr\u00e2nz, bugetul arat\u0103 \u00een felul urm\u0103tor: o pizza pleac\u0103 de la 40 de lei, un meniu de copii cu pui crispy se \u00eenv\u00e2rte \u00een jur de 35 de lei, iar pentru o limonad\u0103 simpl\u0103 trebuie s\u0103 sco\u021bi din buzunar 20 de lei. <\/strong><\/p>\n\n\n\n

Pun\u00e2nd la socoteal\u0103 c\u0103ldura de peste zi, bugetul se poate evapora, la o adic\u0103, doar pe hidratare. Asta \u00een condi\u021biile \u00een care accesul cu m\u00e2ncare \u0219i b\u0103uturi din exterior este interzis.<\/strong><\/p>\n\n\n\n

Oaz\u0103 de extindere \u0219i nun\u021bi la etaj<\/strong><\/h2>\n\n\n\n

Pentru viitor, exist\u0103 un plan de a extinde atrac\u021biile prin ad\u0103ugarea unui nou grup de tobogane pe o suprafa\u021b\u0103 de 6.000 de metri p\u0103tra\u021bi, undeva \u00een spate, spre CET Vest.<\/strong><\/p>\n\n\n\n

\u201eNoua sec\u021biune va avea dimensiuni mult mai mari. Am finalizat deja proiectul tehnic. Sper\u0103m s\u0103 demar\u0103m lucr\u0103rile \u0219i s\u0103 deschidem noua zon\u0103 anul viitor, dac\u0103 resursele financiare permit acest efort<\/em>\u201d, completeaz\u0103 managerul general al Divertiland.<\/p>\n\n\n\n

\"\"
O scar\u0103 c\u0103tre un viitor tobogan. FOTO: C\u0103t\u0103lin Dosca\u0219\/BdB<\/figcaption><\/figure>\n\n\n\n

P\u00e2n\u0103 se vor concretiza aceste investi\u021bii pe termen scurt \u0219i mediu, parcul \u00ee\u0219i echilibreaz\u0103 veniturile prin petreceri de copii \u0219i, mai interesant, prin \u00eenchirierea unui spa\u021biu la etajul din cl\u0103direa principal\u0103 unde se organizeaz\u0103 nun\u021bi.<\/p>\n\n\n\n

Un detaliu pitoresc care m\u0103 face, inevitabil, s\u0103-mi imaginez cum ar r\u0103suna \u00een boxe fraza de aur de la miezul nop\u021bii: \u201eAten\u021biune domnilor, s-a furat sirena!<\/em>\u201d.<\/strong><\/p>\n\n\n\n

L\u0103s\u00e2nd gluma la o parte, imaginea de ansamblu r\u0103m\u00e2ne una a contrastelor. C\u00e2nd soarele apune, \u201eg\u0103leata lui Tutankamon\u201d se gole\u0219te pentru ultima oar\u0103 \u0219i \u021bipetele de adrenalin\u0103 de la toboganele uria\u0219e se opresc, iluzia vacan\u021bei dispare \u0219i apare realitatea de business.<\/p>\n\n\n\n

\"\"
Parcarea de la Divertiland, \u00een ultima parte a unei zile de week-end. FOTO: C\u0103t\u0103lin Dosca\u0219\/BdB<\/figcaption><\/figure>\n\n\n\n

Divertiland r\u0103m\u00e2ne un colos de peste 40 de hectare ancorat \u00een c\u00e2mpul de la marginea Capitalei, captiv \u00eentr-o curs\u0103 contracronometru timp de trei luni, sub capriciile codurilor de vreme rea. O afacere \u00een \u201eturismul de proximitate\u201d, necesar\u0103 chiar unei capitale europene, obligat\u0103 la o echilibristic\u0103 dur\u0103: s\u0103 men\u021bin\u0103 tarifele la un nivel accesibil pentru a nu-\u0219i goni clien\u021bii, s\u0103 p\u0103streze investi\u021biile \u00een mentenan\u021b\u0103, care par s\u0103 sc\u00e2r\u021b\u00e2ie pe alocuri, dar s\u0103 capitalizeze suficient pe nevoia de evadare a celor r\u0103ma\u0219i \u00een Capital\u0103, \u00een zilele caniculare.<\/p>\n\n\n\n

La finalul zilei, pentru subsemnatul vizitator de ocazie, ecua\u021bia este simpl\u0103: at\u00e2t timp c\u00e2t apa este curat\u0103, soarele arde iar pre\u021burile sunt de bun-sim\u021b, \u201evacan\u021ba de o zi\u201d din Vestul Capitalei \u00ee\u0219i merit\u0103 to\u021bi banii.<\/p>\n\n\n\n

CITE\u0218TE \u0218I CONTRAEDITORIAL | Thasos este o insul\u0103 superb\u0103, dar dup\u0103 ce pleac\u0103 rom\u00e2nii. Ce mi-a pl\u0103cut \u0219i ce m-a enervat<\/a><\/strong><\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Parcurile acvatice de la periferia Capitalei opereaz\u0103 la limita avariei financiare. Divertiland, complexul de peste 40 de hectare din Chiajna, cel mai mare aquapark din Bucure\u0219ti, este dependent de o fereastr\u0103 opera\u021bional\u0103 extrem de scurt\u0103 de doar 80 de zile pe an, iar \u00een 2026 administratorii au plafonat pre\u021burile de intrare pentru a nu pierde […]<\/p>\n","protected":false},"author":10,"featured_media":209567,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6994,24496,3419,169],"tags":[29849,29851,991,29852,20086,1639,2565,29853],"ppma_author":[22575],"class_list":["post-209519","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-2","category-economic","category-featured","category-reportaj","tag-agrement-ilfov","tag-aquapark-bucuresti","tag-chiajna","tag-divertiland","tag-meniu","tag-preturi","tag-tarife","tag-tobogane"],"acf":[],"a3_pvc":{"activated":false,"total_views":0,"today_views":0},"yoast_head":"\nCulisele celui mai mare aquapark din Bucure\u0219ti: pre\u021buri \u201e\u00eenghe\u021bate\u201d din cauza infla\u021biei \u0219i pariul pe soare, pentru a salva un sezon capricios - 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Lucreaz\u0103 \u00een mass-media de la v\u00e2rsta de 15 ani, c\u00e2nd a publicat primele articole \u00een presa local\u0103 din Tecuci. \u00cen Bucure\u0219ti a lucrat \u00een redac\u021bii radio ca reporter, redactor \u0219i prezentator (StudentFM, Na\u021bionalFM, Radio Total, Smart FM), unde a acoperit domeniile politic, economic, social \u0219i externe. Ulterior, a fost editor-coordonator al postului Realitatea FM. Experien\u021ba \u00een jurnalismul online a dob\u00e2ndit-o la portalul B365.ro, unde a fost editor. \u00cen 2012 s-a angajat \u00een televiziune. La Realitatea TV a fost, pe r\u00e2nd, reporter la sec\u021bia Social, reporter special la emisiunea de reportaje \u0219i anchete \u201eReporterii Realit\u0103\u021bii\u201d, dar \u0219i editor al jurnalelor de \u0219tiri. Ulterior, a f\u0103cut parte din sec\u021bia de Investiga\u021bii de la Digi24 \u0219i a lucrat la campania \u201eRom\u00e2nia furat\u0103\u201d. A revenit \u00een presa scris\u0103 \u00een 2017, ca reporter special, \u00een cadrul unui proiect de repozi\u021bionare a tabloidului Libertatea \u00een cotidian generalist. Este jurnalist Buletin de Bucure\u0219ti din 2019.","url":"https:\/\/buletin.de\/bucuresti\/author\/catalin\/"}]}},"authors":[{"term_id":22575,"user_id":10,"is_guest":0,"slug":"catalin","display_name":"C\u0103t\u0103lin Dosca\u0219","avatar_url":"https:\/\/buletin.de\/bucuresti\/wp-content\/uploads\/Catalin-Doscas-e1732731064764-96x96.jpg","author_category":"","first_name":"C\u0103t\u0103lin","last_name":"Dosca\u0219","user_url":"","job_title":"","description":"Reporter \u0219i redactor-\u0219ef Buletin de Bucure\u0219ti. 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A revenit \u00een presa scris\u0103 \u00een 2017, ca reporter special, \u00een cadrul unui proiect de repozi\u021bionare a tabloidului Libertatea \u00een cotidian generalist. 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