{"id":188648,"date":"2026-04-22T12:38:31","date_gmt":"2026-04-22T09:38:31","guid":{"rendered":"https:\/\/buletin.de\/bucuresti\/?p=188648"},"modified":"2026-04-22T12:40:38","modified_gmt":"2026-04-22T09:40:38","slug":"reciclarea-aparatelor-vechi-promovata-pe-baza-superstitiilor-propunere-a-studentilor-la-facultatea-de-jurnalism-si-stiintele-comunicarii-din-bucuresti","status":"publish","type":"post","link":"https:\/\/buletin.de\/bucuresti\/reciclarea-aparatelor-vechi-promovata-pe-baza-superstitiilor-propunere-a-studentilor-la-facultatea-de-jurnalism-si-stiintele-comunicarii-din-bucuresti\/","title":{"rendered":"Reciclarea aparatelor vechi, promovat\u0103 pe baza supersti\u021biilor. Propunere a studen\u021bilor la Facultatea de Jurnalism \u0219i \u0218tiin\u021bele Comunic\u0103rii din Bucure\u0219ti"},"content":{"rendered":"\n<p><strong>Peste 50 de studen\u021bi au participat, weekendul trecut, la <em>Student Innovation Challange \/ WHAT`s NEXT?, <\/em>un eveniment de tip open innovation organizat de Asocia\u021bia Environ \u0219i Universitatea din Bucure\u0219ti, \u00een parteneriat cu LG Electronics Rom\u00e2nia, \u00een cadrul c\u0103ruia au propus idei \u0219i solu\u021bii originale din zona eco-tech-business, care au ca scop cre\u0219terea duratei de via\u021b\u0103 a aparatelor electrice \u0219i reciclarea corect\u0103 a aparatelor vechi.<\/strong><\/p>\n\n\n\n<p>Proiectele celor 53 de studen\u021bi participan\u021bi au fost jurizate de conf. univ. dr. C\u0103t\u0103lin Gr\u0103dinaru, cadru didactic la Facultatea de Administra\u021bie \u0219i Afaceri a UB, Ioana Chereji, head of Communication UNTOLD Universe, Ioana Cristescu, senior Marketing Manager LG Electronics Romania, Cristian \u0218imonca, blogger, Blogu lu\u2019 Otrav\u0103 \u0219i Roxana Puia, director Comunicare ENVIRON.<\/p>\n\n\n\n<p>Premiile, \u00een valoare total\u0103 de 5.000 de euro, au fost acordate pe baza a cinci criterii: <strong>originalitate<\/strong> (c\u00e2t de diferit\u0103 \u0219i creativ\u0103 este ideea), <strong>claritate<\/strong> (c\u00e2t de bine este explicat\u0103), <strong>relevan\u021b\u0103 <\/strong>(c\u00e2t de bine r\u0103spunde temei), <strong>impact<\/strong> (poten\u021bialul de a produce o schimbare real\u0103), <strong>fezabilitate<\/strong> (c\u00e2t de realist\u0103 este ideea).<\/p>\n\n\n\n<p><strong>CITE\u0218TE \u0218I: <a href=\"https:\/\/buletin.de\/bucuresti\/elevii-din-bucuresti-invatati-sa-recunosca-deseurile-electrice-de-mici-dimensiuni-si-sa-le-recicleze-corect\/\" target=\"_blank\" rel=\"noreferrer noopener\">Elevii din Bucure\u0219ti, \u00eenv\u0103\u021ba\u021bi s\u0103 recunoasc\u0103 de\u0219eurile electrice de mici dimensiuni \u0219i s\u0103 le recicleze corect<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-reciclarea-aparatelor-vechi-rupi-blestemul\"><strong>Reciclarea aparatelor vechi<\/strong>: \u201erupi blestemul\u201d<\/h2>\n\n\n\n<p>Proiectul c\u00e2\u0219tig\u0103tor, \u201e<em>Rupi blestemul c\u00e2nd reciclezi<\/em>\u201d, propus de o echip\u0103 de cinci studen\u021bi de la Facultatea de Jurnalism \u0219i \u0218tiin\u021bele Comunic\u0103rii a Universit\u0103\u021bii din Bucure\u0219ti, este un model de promovare a necesit\u0103\u021bii de a recicla aparatele electrice vechi bazat pe exploatarea supersti\u021biilor. <\/p>\n\n\n\n<p>Studen\u021bii care l-au propus au identificat supersti\u021bii precum \u201eaparatele stricate blocheaz\u0103 energiile pozitive \u0219i atrag ghinionul\u201d, sau \u201etelevizoarele, radiourile sau telefoanele vechi stocheaz\u0103 energia fo\u0219tilor proprietari \u0219i emo\u021biile negative din cas\u0103\u201d.\u00a0<\/p>\n\n\n\n<p>\u201e<em>Pentru c\u0103 supersti\u021biile sunt \u00eenc\u0103 un lucru de impact \u00een comportamentul rom\u00e2nilor, ne-am g\u00e2ndit sa le folosim \u00een avantajul nostru pentru a realiza o campanie publicitar\u0103 \u0219i educativ\u0103, care s\u0103 schimbe modul de g\u00e2ndire al oamenilor<\/em>\u201d, au spus cei din echipa c\u00e2\u0219tig\u0103toare. <\/p>\n\n\n\n<p>Este vorba despre Andrei P\u00eernog, Alexandra Georgiana R\u0103du\u021b, Sellin Saban, Alexandru Vlad S\u0103l\u0103jean \u0219i Miruna-Ioana Voican, studen\u021bi la Facultatea de Jurnalism \u0219i \u0218tiin\u021bele Comunic\u0103rii, specializarea Publicitate, din cadrul Universit\u0103\u021bii din Bucure\u0219ti. Ei au plecat acas\u0103 cu marele premiu: o experien\u021b\u0103 complet\u0103 la UNTOLD 2026 (abonament, transport \u0219i cazare).<\/p>\n\n\n\n<p>Trei studen\u021bi de la Facultatea de Administra\u021bie \u0219i Afaceri au propus programul \u201e<em>Impozitul verde<\/em>\u201d prin care persoanele fizice sau juridice care recicleaz\u0103 aparate electrice s\u0103 beneficieze de reduceri la impozite, \u00een func\u021bie de aparatele reciclate. <\/p>\n\n\n\n<p>La r\u00e2ndul lor, membrii unei echipe mixte din cadrul Universit\u0103\u021bii Na\u021bionale de \u0218tiin\u021b\u0103 \u0219i Tehnologie \u201ePolitehnica\u201d din Bucure\u0219ti (Energetic\u0103, Electronic\u0103 \u0219i Robotic\u0103) au propus proiectul \u201e<em>Dincolo de obiceiuri<\/em>\u201d, axat pe reciclarea \u00eenc\u0103rc\u0103toarelor. Studen\u021bii celor dou\u0103 echipe au fost premia\u021bi de LG Electronics Rom\u00e2nia cu vouchere \u00een valoare de 100 euro pentru fiecare membru al echipei.<\/p>\n\n\n\n<p>Premiile <em>Best idea\/concept<\/em> \u0219i <em>Best impact<\/em>, const\u00e2nd \u00een tablete \u0219i, respectiv, c\u0103\u0219ti audio wireless, au fost acordate unor studen\u021bi de la Facultatea de Energetic\u0103 a Universit\u0103\u021bii Politehnica din Bucure\u0219ti pentru proiecte precum \u201e<em>AgriClear &#8211; cur\u0103\u021b\u0103m solul, recuper\u0103m valoarea<\/em>\u201d, o solu\u021bie tehnic\u0103 ingenioas\u0103 de sp\u0103lare a solurilor devenite sterile \u00een urma arderii masive a de\u0219eurilor electrice, sau \u201e<em>ReVibe<\/em>\u201d, o aplica\u021bie bazat\u0103 pe inteligen\u021b\u0103 artificial\u0103 care scaneaz\u0103 aparatele electrice stricate \u0219i estimeaz\u0103 costul repar\u0103rii acestora.<\/p>\n\n\n\n<p>Un proiect foarte apreciat de juriu a fost cel al studen\u021bilor de la Facultatea de Studii Interdisciplinare a Universit\u0103\u021bii din Bucure\u0219ti. Ei au propus aplica\u021bia \u201e<em>ReRoot<\/em>\u201d, prin care reciclarea este promovat\u0103 ca mijloc de recunoa\u0219tere social\u0103, oferind o perspectiv\u0103 nou\u0103: pentru fiecare obiect reciclat, po\u021bi adopta c\u00e2te un copac real, pe care \u00eel po\u021bi identifica pe hart\u0103. Cei patru studen\u021bi ai echipei au primit ca premiu tricouri din colec\u021bia&nbsp;\u201eCTRL + ART + Recycle\u201d.<\/p>\n\n\n\n<p><strong>CITE\u0218TE \u0218I: <a href=\"https:\/\/buletin.de\/bucuresti\/unde-poti-recicla-in-bucuresti-si-ilfov-telefoanele-vechi-si-alte-electronice\/\" target=\"_blank\" rel=\"noreferrer noopener\">Cafeneaua BdB | Unde po\u021bi recicla \u00een Bucure\u0219ti \u0219i Ilfov telefoanele vechi \u0219i alte electronice mari \u0219i mici<\/a><\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-ce-alte-solu\u021bii-de-reciclare-au-atras-aten\u021bia-juriilor\">Ce alte solu\u021bii de reciclare au atras aten\u021bia juriilor<\/h2>\n\n\n\n<p>Alte solu\u021bii care au atras aten\u021bia juriului au fost proiecte precum \u201e<em>RecicleZ<\/em>\u201d, prin care este utilizat\u0103 popularitatea expresiei \u201egen\u201d, <em>2026 is the new 2016<\/em>\u201d, care pune reciclarea \u00eentr-o perspectiv\u0103 istoric\u0103 \u0219i fixeaz\u0103 un target pentru 2036, \u201e<em>Electrocasnice mici, probleme mari<\/em>\u201d, \u201e<em>De la de\u0219<\/em><em>eu la resurs\u0103<\/em>\u201d, proiect care pleac\u0103 de la constatarea c\u0103 reciclarea materialelor dintr-un dispozitiv electric consum\u0103 cu 90% mai pu\u021bin\u0103 energie dec\u00e2t extragerea lor din p\u0103m\u00e2nt, \u201e<em>UpPart<\/em>\u201d, un startup pentru asamblarea unei noi ere a sustenabilit\u0103\u021bii, \u201e<em>BinBank<\/em>\u201d, un sertar digitalizat de de\u0219euri electronice sau LootCycle, propuse de studen\u021bi de la Universitatea din Bucure\u0219ti (Facultatea de Psihologie \u0219i \u0218tiin\u021bele Educa\u021biei, Facultatea de Istorie, Facultatea de Geografie, Facultatea de Administra\u021bie \u0219i Afaceri), de la Universitatea Na\u021bional\u0103 de \u0218tiin\u021b\u0103 \u0219i Tehnologie \u201ePolitehnica\u201d din Bucure\u0219ti (Energetic\u0103, Automatic\u0103) sau de la ASE.<\/p>\n\n\n\n<p>Ini\u021biativa <em>Student Innovation Challange \/ WHAT`s NEXT? <\/em>face parte dintr-un demers mai amplu al <a href=\"https:\/\/environ.ro\/serviciu\/utilizatori\/?gad_source=1&amp;gad_campaignid=20815154557&amp;gbraid=0AAAAABoAOMb2kCsVMOHoTj4PFpxHu1Cfm&amp;gclid=CjwKCAjw46HPBhAMEiwASZpLRNf7gpxbR2AbHxhohJHzI475VI3Ed4qsib7-hDLk0OcYQO1wJQH9ShoCFWIQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">Asocia\u021biei Environ<\/a> care vizeaz\u0103 cre\u0219terea gradului de colectare a de\u0219eurilor electronice mici \u00een r\u00e2ndul studen\u021bilor. <\/p>\n\n\n\n<p>Organizatorii \u00ee\u0219i propun ca, \u00een perioada urm\u0103toare, fiecare c\u0103min studen\u021besc s\u0103 fie dotat cu puncte de colectare dedicate acestor tipuri de de\u0219euri, facilit\u00e2nd reciclarea direct \u00een spa\u021biile \u00een care locuiesc studen\u021bii. \u00cenc\u0103 de la finalul anului trecut, 11 c\u0103mine studen\u021be\u0219ti ale Universit\u0103\u021bii din Bucure\u0219ti beneficiaz\u0103 deja de aceste puncte de colectare.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Peste 50 de studen\u021bi au participat, weekendul trecut, la Student Innovation Challange \/ WHAT`s NEXT?, un eveniment de tip open innovation organizat de Asocia\u021bia Environ \u0219i Universitatea din Bucure\u0219ti, \u00een parteneriat cu LG Electronics Rom\u00e2nia, \u00een cadrul c\u0103ruia au propus idei \u0219i solu\u021bii originale din zona eco-tech-business, care au ca scop cre\u0219terea duratei de via\u021b\u0103 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":188651,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6994,3421,62],"tags":[17667,27915,27916,13884],"ppma_author":[22583],"class_list":["post-188648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-2","category-educatie","category-stiri","tag-environ","tag-reciclarea-aparatelor","tag-selectare-deseuri","tag-universitatea-din-bucuresti-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.3 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Reciclarea aparatelor vechi, promovat\u0103 pe baza supersti\u021biilor. Propunere a studen\u021bilor la Facultatea de Jurnalism \u0219i \u0218tiin\u021bele Comunic\u0103rii din Bucure\u0219ti - Buletin de Bucure\u0219ti<\/title>\n<meta name=\"description\" content=\"Reciclarea aparatelor vechi, promovat\u0103 pe baza supersti\u021biilor. Propunere a studen\u021bilor la Facultatea de Jurnalism \u0219i \u0218tiin\u021bele Comunic\u0103rii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/buletin.de\/bucuresti\/reciclarea-aparatelor-vechi-promovata-pe-baza-superstitiilor-propunere-a-studentilor-la-facultatea-de-jurnalism-si-stiintele-comunicarii-din-bucuresti\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reciclarea aparatelor vechi, promovat\u0103 pe baza supersti\u021biilor. 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