{"id":175848,"date":"2026-02-22T13:47:30","date_gmt":"2026-02-22T10:47:30","guid":{"rendered":"https:\/\/buletin.de\/bucuresti\/?p=175848"},"modified":"2026-02-23T12:23:55","modified_gmt":"2026-02-23T09:23:55","slug":"cafeneaua-bdb-ionut-schmidt-ux-designer-jocurile-arata-foarte-multe-si-despre-dorintele-noastre","status":"publish","type":"post","link":"https:\/\/buletin.de\/bucuresti\/cafeneaua-bdb-ionut-schmidt-ux-designer-jocurile-arata-foarte-multe-si-despre-dorintele-noastre\/","title":{"rendered":"Cafeneaua BdB | Ionu\u021b Schmidt, UX Designer: \u201eJocurile arat\u0103 foarte multe \u0219i despre dorin\u021bele noastre.\u201d"},"content":{"rendered":"\n

Ionu\u021b Schmidt este Lead UX Designer la Amber Studio<\/a>, o adev\u0103rat\u0103 \u201efabric\u0103\u201d dedicat\u0103 jocurilor video. Acesta se ocup\u0103 \u00een principal cu \u00eembun\u0103t\u0103\u021birea experien\u021bei juc\u0103torilor, astfel \u00eenc\u00e2t sutele \u0219i miile de oameni care ajung s\u0103 pun\u0103 m\u00e2na pe jocurile \u00een care se implic\u0103 s\u0103 poat\u0103 petrece un timp calitativ \u00een lumea imaginar\u0103 conceput\u0103 de colegii lui.<\/strong><\/p>\n\n\n\n

\u00cen contextul \u00een care tehnologia ne \u00eenconjoar\u0103, Buletin de Bucure\u0219ti <\/strong>a stat de vorb\u0103 cu Ionu\u021b Schmidt<\/strong>, pentru a afla ce l-a determinat s\u0103 intre \u00eentr-un mediu dominat de str\u0103ini, cum putem folosi jocurile video f\u0103r\u0103 s\u0103 ne afecteze via\u021ba personal\u0103 \u0219i cum putem aplica cu succes concepte valabile pentru jocurile video \u00een \u00eembun\u0103t\u0103\u021birea experien\u021bei cet\u0103\u021benilor cu institu\u021biile publice.<\/p>\n\n\n\n

***<\/strong><\/p>\n\n\n\n

Buletin de Bucure\u0219ti: A\u0219 vrea s\u0103 ne spui cum ai ajuns s\u0103 activezi \u00een zona asta de user experience, ce te-a atras la locul acesta de munc\u0103, important de altfel, \u00een conceperea jocurilor video. Care e povestea ta?<\/strong><\/p>\n\n\n\n

Ionu\u021b Schmidt:<\/strong> Am terminat Liceul de Arte din Ploie\u0219ti, dup\u0103 care n-am \u0219tiut exact ce vreau s\u0103 fac cu via\u021ba mea. Am vrut s\u0103 fac Actorie, Filosofie. S-a \u00eent\u00e2mplat s\u0103 ajung la publicitate la SNSPA \u0219i am r\u0103mas oarecum \u00een domeniu timp de trei ani ca art director. <\/p>\n\n\n\n

Am sim\u021bit c\u0103 nu e neap\u0103rat zona \u00een care vreau s\u0103 r\u0103m\u00e2n foarte mult timp. Am fost atras de partea asta de digital. N-am \u0219tiut exact care va fi meseria, ca \u0219i titlu, ini\u021bial am trecut de la advertising la web design.<\/p>\n\n\n\n

Partea aceasta de UX (n. red. user experience, \u00een traducere, experien\u021ba utilizatorului) devenise din ce \u00een ce mai popular\u0103 atunci, s\u0103 zic, \u00een 2016. Jocurile video au fost constant o pasiune din copil\u0103rie, de pe vremea Windowsului 95, de c\u00e2nd am avut pentru prima dat\u0103 un calculator \u00een cas\u0103. Nu credeam c\u0103 \u00een Rom\u00e2nia po\u021bi activa \u00een domeniul \u0103sta \u0219i categoric nici nu am visat c\u00e2nd eram mic c\u0103 voi ajunge s\u0103 fac jocuri video<\/strong>.<\/p>\n\n\n\n

\u0218tiam de Amber, care este o companie rom\u00e2neasc\u0103 de jocuri video, \u0219i mai \u0219tiam c\u0103 nu au, oarecum, limite \u00een materie de ceea ce proiecteaz\u0103. S-a ivit ocazia s\u0103 lucrez aici \u0219i sunt \u00een punctul \u00een care a\u0219 lucra aici p\u00e2n\u0103 la pensie, dac\u0103 totul merge bine \u00een lume.<\/p>\n\n\n\n

\n

Cred c\u0103 de fapt, partea de user experience m-a atras pentru c\u0103 \u00eemi oferea ceea ce advertising-ul nu a putut s\u0103 mi dea niciodat\u0103.<\/p>\n<\/blockquote>\n\n\n\n

\u00cen prezent la ce tip de aplica\u021bii sau jocuri lucrezi?<\/strong> Cum arat\u0103 o zi de lucru pentru tine \u00een domeniul acesta?<\/strong><\/p>\n\n\n\n

Ultimul joc la care am lucrat este o lansare \u00een parteneriat cu Amazon \u0219i se nume\u0219te \u201eCourtroom Chaos: starring Snoop Dogg<\/a>\u201d<\/em>. Este un joc care folose\u0219te inteligen\u021ba artificial\u0103 \u00eentr-o sal\u0103 de tribunal simulat\u0103. Intrii \u00een aceast\u0103 sal\u0103 de tribunal al\u0103turi de prietenii t\u0103i, \u00eei str\u00e2nge\u021bi pe to\u021bi, iar pe baza descrierilor pe care voi le oferi\u021bi, poate fi orice, te prezin\u021bi unui judec\u0103tor interpretat de Snoop Dogg \u0219i el inventeaz\u0103 un caz.<\/p>\n\n\n\n

Acesta este cel mai recent titlu la care am lucrat. Cel mai vechi titlu este \u00eentr-un contrast total, iar asta \u00eemi place foarte tare, aici, la Amber. Se nume\u0219te \u201eSuper Spy Ryan<\/a>\u201d \u0219i era un joc total opus, pe mobil, pentru copii.<\/p>\n\n\n\n

C\u00e2t despre programul de lucru, \u00een fiecare zi \u00eencerc\u0103m s\u0103 facem oarecum o balan\u021b\u0103, s\u0103 nu st\u0103m foarte mult \u00een \u0219edin\u021be \u0219i s\u0103 fim c\u00e2t mai eficien\u021bi. Vorba lung\u0103, s\u0103r\u0103cia omului, p\u00e2n\u0103 la urm\u0103. Tu, ca UX designer, nu ai cum s\u0103 lucrezi \u00een izolare. <\/strong>Trebuie s\u0103 vorbe\u0219ti cu to\u021bi colegii, cu toate departamentele implicate \u00een proiect, deoarece orice col\u021b al jocului cu care oamenii interac\u021bioneaz\u0103 face parte din zona mea de interes.<\/p>\n\n\n\n

M\u0103 intereseaz\u0103 inclusiv zona de set\u0103ri, zona de probleme tehnice care se pot ivi pe partea de server sau client pe care le avem, pentru c\u0103 trebuie s\u0103 comunic \u00eentotdeauna acest lucru juc\u0103torului.<\/p>\n\n\n\n

CITE\u0218TE \u0218I: Fortul 13 Jilava poate fi vizitat la cerere. Monumentul preluat de CJ Ilfov va fi reabilitat \u0219i transformat \u00een muzeu<\/a><\/strong><\/p>\n\n\n\n

Din experien\u021ba ta, ce consideri c\u0103 te \u00eenva\u021b\u0103 un joc despre comportamentul celor din jurul t\u0103u?<\/strong><\/p>\n\n\n\n

\u00cen primul r\u00e2nd, faptul c\u0103 treaba asta cu anonimatul este o sabie cu dou\u0103 t\u0103i\u0219uri. \u00centr-adev\u0103r c\u00e2nd e\u0219ti \u00eentr-un joc video \u0219i nu \u0219tie nimeni cine e\u0219ti, po\u021bi apela la ni\u0219te comportamente nu tocmai vesele. De multe ori oamenii se pot manifesta \u00eentr-un mod \u00een care nu ar face-o \u00een via\u021ba real\u0103 de frica de a nu fi judecate. Mediul \u0103sta le ofer\u0103 libertatea de a fi cu adev\u0103rat ele f\u0103r\u0103 s\u0103 dea foarte mult\u0103 importan\u021b\u0103 modului \u00een care sunt privi\u021bi de cei din jur.<\/p>\n\n\n\n

Jocurile arat\u0103 foarte multe \u0219i despre dorin\u021bele noastre. Dac\u0103 ne uit\u0103m la Stardew Valley<\/a>, care a explodat foarte mult \u00een perioada pandemiei, poate ne d\u0103m seama c\u0103, \u00een sufletul nostru, foarte mul\u021bi ne-am dori s\u0103 fim fermier<\/strong>i. <\/p>\n\n\n\n

Mai mult, tot prin jocuri descoperim \u0219i c\u0103 omul este o fiin\u021b\u0103 extrem de social\u0103, pentru c\u0103 cei mai mul\u021bi nu ne juc\u0103m singuri. Activitatea asta de a rezolva \u00eempreun\u0103 puzzle-uri \u00eentr-o lume virtual\u0103, indiferent de jocul pe care \u00eel alegem, \u0219i faptul c\u0103 suntem lega\u021bi de a ne juca cu prietenii sunt vizibile peste tot.<\/p>\n\n\n\n

Inclusiv eu sunt un reprezentant al genera\u021biei Z, cea care petrece p\u00e2n\u0103 la urm\u0103 cel mai mult timp cu ochii \u00een ecrane. Sunt benefice jocurile pentru copii? Ar trebui s\u0103 stabilim o limit\u0103? Dac\u0103 da, care e cheia succesului \u00een acest sens?<\/strong><\/p>\n\n\n\n

Este un g\u00e2nd recent, pe care \u00eel am \u00een ultima perioad\u0103, \u00eentruc\u00e2t am devenit recent tat\u0103. <\/p>\n\n\n\n

\n

M\u0103 g\u00e2ndesc \u0219i eu la r\u00e2ndul meu dac\u0103 o s\u0103 \u00eemi las copilul s\u0103 se joace pe calculator. Ar fi cumva ridicol ca el s\u0103 fie pedepsit \u00een sensul \u0103sta, iar eu s\u0103 m\u0103 joc \u00een continuare pe calculator pentru munca mea. <\/p>\n<\/blockquote>\n\n\n\n

Nu a\u0219 putea s\u0103 m\u0103 prefac c\u0103 eu m\u0103 joc pe calculator, iar el nu are voie.<\/p>\n\n\n\n

Cu siguran\u021b\u0103, genera\u021bia mea, \u201eThe millenials\u201d<\/em>, a crescut o bun\u0103 perioad\u0103 de timp f\u0103r\u0103 internet. Eu p\u00e2n\u0103 la 14 ani nu am avut acces la el. Aveam acces \u00een s\u0103lile de jocuri, dar nu m\u0103 interesa at\u00e2t de mult. Mergeam acolo ca s\u0103 m\u0103 joc cu prietenii Counter-Strike. Am f\u0103cut cuno\u0219tin\u021b\u0103 cu internetul abia la 15 ani, c\u00e2nd limita nu era un num\u0103r anume de ore, ci ceasul, pentru c\u0103 \u00ee\u021bi spuneau p\u0103rin\u021bii \u201eM\u00e2ine ai \u0219coal\u0103!\u201d.<\/p>\n\n\n\n

Exist\u0103 o anume g\u00e2ndire ccomun\u0103, care a ap\u0103rut \u00eenc\u0103 de pe vremea lans\u0103rii Mortal Kombat-ului \u00een America, cum c\u0103 jocurile video te-ar face mai violent. Au existat proteste \u0219i a\u0219a mai departe, \u00eens\u0103 un studiu de la Harvard a comb\u0103tut aceast\u0103 informa\u021bie. Nu se poate confirma \u00eentr-adev\u0103r c\u0103 jocurile te fac sau nu mai violent, sau c\u0103 fac mai mult r\u0103u.<\/strong><\/p>\n\n\n\n

Sunt de p\u0103rere c\u0103 la fel ca orice form\u0103 de entertaining exist\u0103 \u00eentr-adev\u0103r un pas pe care dac\u0103-l dep\u0103\u0219e\u0219ti s-ar putea s\u0103 nu fie benefic. Da, \u00eentr-adev\u0103r, duce spre izolare, duce c\u0103tre anumite comportamente antisociale \u0219i trebuie s\u0103 avem grij\u0103.<\/strong> Nu este nicio diferen\u021b\u0103 \u00eentre a sta pe un joc, la calculator, \u0219i a sta la un serial. <\/p>\n\n\n\n

Tot o interac\u021biune cu o poveste este, \u00eens\u0103 trebuie s\u0103 nu ajungem \u00een stadiul \u00een care ne uit\u0103m responsabilit\u0103\u021bile. Dac\u0103 \u00ee\u021bi neglijezi \u0219coala, sau ceea ce ai de f\u0103cut \u00een via\u021ba de zi cu zi, atunci devine o problem\u0103.<\/p>\n\n\n\n

CITE\u0218TE \u0218I: EXCLUSIV | Factura cruzimii: Peste 600.000 de euro din Ilfov pentru \u201em\u0103cel\u0103rirea\u201d c\u00e2inilor f\u0103r\u0103 st\u0103p\u00e2n la peste 200 de kilometri distan\u021b\u0103. Dou\u0103 prim\u0103rii ascund contractele<\/a><\/strong><\/p>\n\n\n\n

Dac\u0103 am privi Capitala ca pe un joc, care ar fi acesta?<\/strong><\/p>\n\n\n\n

Eu sunt din C\u00e2mpina, care este un ora\u0219 mic, iar din punctul meu de vedere orice dep\u0103\u0219e\u0219te 50.000 de locuitori este asemenea unei metropole. F\u0103c\u00e2nd abstrac\u021bie de tematica de produc\u021bie \u0219i criminalitate, \u0219i lu\u00e2nd \u00een calcul doar partea de ora\u0219 mare, \u00een care fiecare sector are o oarecare tematic\u0103, a\u0219 asem\u0103na Bucure\u0219ti cu GTA (n. red. Grand Theft Auto), pentru c\u0103 oriunde te duci ai cl\u0103diri diferite \u0219i oameni diferi\u021bi.<\/p>\n\n\n\n

Putem \u00eembun\u0103t\u0103\u021bi \u00een vreun fel interac\u021biunea dintre cet\u0103\u021beni \u0219i institu\u021biile publice aplic\u00e2nd principii valabile pentru jocurile pe calculator?<\/strong><\/p>\n\n\n\n

Voi fi scurt \u0219i la obiect: putem face cercetare. Aici m\u0103 refer la cercetare la locul faptei, oarecum, s\u0103 vedem care sunt problemele angaja\u021bilor, ce merge bine, ce nu merge bine, de ce sunt nemul\u021bumi\u021bi oamenii care calc\u0103 pragul institu\u021biei \u0219i nu numai. <\/p>\n\n\n\n

Ar trebui s\u0103 \u0219tim foarte clar care sunt nevoile lor, dar \u0219i s\u0103 c\u0103ut\u0103m \u00een afara \u021b\u0103rii manuale clare ale unor institu\u021bii care au \u00eembun\u0103t\u0103\u021bit anumite lucruri.<\/p>\n\n\n\n

Dac\u0103 nu ai sprijinul unui institut de cercetare, sau ceva ajutor din partea cuiva specializat, nu vei reu\u0219i niciodat\u0103 s\u0103 oferi oamenilor o experien\u021b\u0103 bun\u0103. Dac\u0103 nu vorbe\u0219ti cu ei, iar\u0103\u0219i, este degeaba. Dac\u0103 oamenii care lucreaz\u0103 \u00een acea institu\u021bie de diminea\u021b\u0103 p\u00e2n\u0103 seara vor avea parte de \u00eembun\u0103t\u0103\u021birile de care au nevoie, automat se schimb\u0103 starea de spirit \u0219i vei avea angaja\u021bi care vor interac\u021biona altfel cu oamenii.<\/p>\n\n\n\n

\n

Cine este Ionu\u021b Schmidt<\/h2>\n\n\n\n

Ionu\u021b Schmidt Ionut este Lead UX Designer la Amber Studio, \u00een industria de gaming. Copilaria lui a fost marcat\u0103 de tehnologii aproape magice pentru mintea unui copil, fiind prins la grani\u021ba dintre purtatul cheii la g\u00e2t \u0219i Yahoo Messenger.<\/strong> <\/p>\n\n\n\n

Jocurile pe casete pentru consolele Sega si Terminator p\u0103reau concepte at\u00e2t de SF \u00eenc\u00e2t niciodat\u0103 nu a \u00eendr\u0103znit s\u0103 cread\u0103 c\u0103, atunci c\u00e2nd va cre\u0219te mare, asta va fi munca lui.<\/p>\n\n\n\n

Ca orice adolescent confuz, Ionu\u021b Schmidt nu a \u0219tiut niciodat\u0103 prea bine ce vrea s\u0103 fac\u0103 cu via\u021ba lui. A trecut de la liceul de arta la dorin\u021ba de a deveni actor. A ajuns la Facultatea de Publicitate de la SNSPA \u0219i a crezut c\u0103 menirea lui este s\u0103 fie graphic designer. <\/p>\n\n\n\n

A lucrat aproximativ 4 ani \u00een Publicitate, dup\u0103 care a fugit de briefuri \u00een industria software, unde a schimbat pliantele pe print cu cele digitale.<\/p>\n\n\n\n

\"\"
Ionu\u021b Schmidt | FOTO: Arhiva persona\u0103 Ionu\u021b Schmidt<\/figcaption><\/figure>\n\n\n\n

Tranzi\u021bia c\u0103tre UX\/UI a fost una fireasc\u0103 \u0219i organic\u0103: de la Graphic Designer la Web Designer, iar apoi la UX\/UI. Conform profilului s\u0103u de LinkedIn, poart\u0103 p\u0103l\u0103ria de UX Designer din 2017. <\/p>\n\n\n\n

De 5 ani \u00eembin\u0103 munca de zi cu zi cu pasiunea din copil\u0103rie la Amber \u0219i sper\u0103 s\u0103 continue s\u0103 fac\u0103 asta tot restul vie\u021bii, \u00eentruc\u00e2t nu se \u00eencrede \u00een speran\u021ba pension\u0103rii<\/strong><\/p>\n\n\n\n

Ionu\u021b Schmidt se implic\u0103 ori de c\u00e2te ori poate \u00een diverse activit\u0103\u021bi al\u0103turi de organiza\u021bia Arden si facultatea Echo School, iar uneori mai poveste\u0219te lucruri despre via\u021ba si pasiuni pe Instagram.<\/p>\n<\/div><\/div>\n\n\n\n

Dac\u0103 ai avea un buget nelimitat pentru o caracteristic\u0103 de ora\u0219 inspirat\u0103 din jocuri video ce ai construi? <\/strong><\/p>\n\n\n\n

Aici cred c\u0103 intervine oarecum o problem\u0103 personal\u0103 pe care o am cu Rom\u00e2nia la nivel general. C\u00e2nd te joci \u00een jocuri video \u0219i vizitezi ora\u0219e, acum primul ora\u0219 care vine \u00een minte este Silvermoon sau Suramar din World of Warcraft: este impecabil, utopic, este minunat, iar problema pe care o am \u00een principal cu toat\u0103 Rom\u00e2nia este c\u0103 pe mine m\u0103 irit\u0103 personal cur\u0103\u021benia.<\/p>\n\n\n\n

Dac\u0103 a\u0219 avea un buget nelimitat, a\u0219 pune tomberoane peste tot, a\u0219 angaja \u0219i mult mai mul\u021bi oameni care s-ar ocupa de cur\u0103\u021benia \u0219i mentenan\u021ba ora\u0219ului.<\/p>\n\n\n\n

Poate pentru unii oameni nu pare at\u00e2t de important\u0103 cur\u0103\u021benia. Dar \u00ee\u021bi sare \u00een ochi extraordinar de mult c\u00e2nd mergi pe strad\u0103 \u0219i vezi parcuri f\u0103r\u0103 chi\u0219oace, f\u0103r\u0103 ambalaje, la fel, tomberoane \u0219i co\u0219uri stradale care nu sunt distruse, care nu sunt r\u0103sturnate, cur\u0103\u021bate. Este o dorin\u021b\u0103 de-a mea.<\/p>\n\n\n\n

Legat de cum v\u0103d Capitala, depinde de ziua \u00een care discut\u0103m. Dac\u0103 e o zi \u00een care sunt mai optimist, \u00ee\u021bi voi supune c\u0103 \u00een 5-10 ani Bucure\u0219tiul o s\u0103 fie un loc mai frumos. Vreau s\u0103 v\u0103d mai mult verde, vreau s\u0103 v\u0103d mai mult\u0103 cur\u0103\u021benie, vreau s\u0103 v\u0103d mai multe activit\u0103\u021bi, vreau s\u0103 v\u0103d mai pu\u021bin\u0103 aglomera\u021bie.<\/p>\n\n\n\n

Ai un loc preferat \u00een ora\u0219?<\/strong><\/p>\n\n\n\n

Da, garantat, \u00eemi place foarte mult Parcul Na\u021bional. Este primul parc pe care l-am vizitat c\u00e2nd m-am mutat \u00een Bucure\u0219ti. M-am ata\u0219at de locul respectiv. Chiar mi-a\u0219 dori s\u0103 v\u0103d \u00een viitor o unificare a parcului cu terenurile sportive din jur, cu Arena Na\u021bional\u0103. Exist\u0103 poten\u021bial pentru un mega parc aici, foarte frumos.<\/p>\n\n\n\n

Cafeneaua preferat\u0103 r\u0103m\u00e2ne Ototo de la Aviatorilor, iar ca restaurant aleg Ali Baba de la Pia\u021ba Muncii, pentru c\u0103 este locul meu de suflet.<\/p>\n\n\n\n

CITE\u0218TE \u0218I: Agenda Urban\u0103 cu Cosmin @ Buletin: Ce facem \u00een weekend? Recomand\u0103ri culturale pentru 20-26 februarie<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Ionu\u021b Schmidt este Lead UX Designer la Amber Studio, o adev\u0103rat\u0103 \u201efabric\u0103\u201d dedicat\u0103 jocurilor video. Acesta se ocup\u0103 \u00een principal cu \u00eembun\u0103t\u0103\u021birea experien\u021bei juc\u0103torilor, astfel \u00eenc\u00e2t sutele \u0219i miile de oameni care ajung s\u0103 pun\u0103 m\u00e2na pe jocurile \u00een care se implic\u0103 s\u0103 poat\u0103 petrece un timp calitativ \u00een lumea imaginar\u0103 conceput\u0103 de colegii lui. […]<\/p>\n","protected":false},"author":61,"featured_media":175873,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"ngg_post_thumbnail":0,"footnotes":""},"categories":[6994,20208,3238,5762],"tags":[26663,20133,26665,7351,26664],"ppma_author":[22577],"class_list":["post-175848","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-stiri-2","category-cafeneaua-bdb","category-interviu","category-main","tag-amber-studio","tag-cafeneaua-bdb","tag-ionut-schmidt","tag-jocuri-video","tag-ux-design"],"acf":[],"yoast_head":"\nCafeneaua BdB | Ionu\u021b Schmidt, UX Designer: \u201eJocurile arat\u0103 foarte multe \u0219i despre dorin\u021bele noastre.\u201d - Buletin de Bucure\u0219ti<\/title>\n<meta name=\"description\" content=\"Ionu\u021b Schmidt este Lead UX Designer la Amber Studio, o adev\u0103rat\u0103 \u201efabric\u0103\u201d dedicat\u0103 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